We are far away from an internet campaign for the European Elections like the Obama initiated for the American elections. The public affairs consulting company Fleishman-Hillard published a study about the internet use of MEPs. It said that
75 percent of MEPs try to contact their voters by their website, and only 51 percent read blogs weakly or more often.
“The vast majority of MEPs are using the Internet and are certainly being inspired by the success that Barack Obama has had, but too many of them still believe that digital tools are less effective than traditional forms of communication, such as television and newspapers,” pointed James Stevens, the senior vice-president for digital services at Fleishman-Hillard in Brussels, out. However, he thinks that the MEPs will catch up soon. Many MEPs plan to make use of Blogs in the future in order to get into contact and inform their voters. The Party of European Socialists (PES) is already pretty involved in internet campaign with Twitter & Co. As well as some MEPs of other Party Groups. One of them is Christofer Fjellner, who said he already campaigns online and encourages his colleagues to do so too.
That online campaigning is more important than ever shows the fact that more than 60 percent of the internet users in the EU read regulalry blogs. Especially young people can be reached best in the internet via facebook, studivz & Co. Angela Merkel has already picked up that trend and has now a profile in Studivz (German complement of facebook), of which everyone can become a fan. And to get into contact with her young voters, she even wrote a message to all her fans last week, in which she thanked them and gave advise where you can involve yourself in campaigns if you want to. Quite a little bit like Barack Obama. However, I think that would be a nice way for German MEPs as well, but until know I was not able to find a profile of Silvia Koch Mehrin, Elmar Brok or Rebecca Harms in Studivz.