MTV has gotten involved in the election campaign. Through television advertisement and an interactive website MTV intends to get their watchers active in the political process, or at least to think a little bit more about what is their future too. Since many first-time voters are very likely to hold on to their voter-virginity, the music channel might be a good medium to approach this group. However, the campaign is a little bit thin on content. Besides creating awarness the project does not seem to serve an informational purpose. “A little more information about the different parties would be good”, requests #marcusbparsons. And although the header “Discussion” on the website implies otherwise, the shown Twitterfeed does not provide the reader with a lot of elaborate arguments. “I will be voting for the party to pull us out of the EU the fastest”, says #tito2520. Still, the project could most certainly contribute to generating some interest among a group of otherwise hard to reach voters. “As a 20 year old, I can easily say that the majority of people my age just don’t know how th EU can and does effect their life” confirms #Celtic_Cub the sentiments that are present, or rather, absent, among his peers. It is a laudable effort of MTV to try to make something boring into something sexy. A difficult task, since that is something EU politics most definitely is not.
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Damn, I wanted to write about the same - however, good that somebody else noticed the website without me as well!
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