Some make it hot

There is no such thing as bad publicity. That is the first thing you are taught, when talking to a PR person. I beg to differ.

The European Union has one major problem. Nobody wants to hear about it! And for any company, let alone any institution, this is a bad thing. One that can not be solved easily. When reading a paper or watching the news on tv or online, and I come across news of the European Union, my brain automatically shuts down. I think heavy treaties and boring bureaucracy, and I skip to the next page of the paper, click the next link online or zap to another channel on my tv.

I might consider myself to be lazy, but in no manners stupid. So if I feel this way about EU-news, how does everybody else feel? Granted, the elite of newspaper reeding and other types of news consumers has this enviable gift of craving all sorts of news, no matter how little sexy it may be. I am not one of these, and so I fear, neither are most of the rest of the world.

So what can the European Union body do, to jazz things up a bit? Well for the past three to four years, a breeze has blown through the prime time television industry. A breeze that involves dancing. So ladies and gentlemen - I give you: Dancing With the Commissioners! A televisioned block buster that is gauranteed to be a success.

To be sure, the Bulgarian commissioner, Meglena Kuneva, is bound to have some sexy mooves up her sleeve. I also believe the Italian commissioner, Antonio Tajani, to be quite the bedazzler on the dance floor. To make the show a little interesting, I suggest to replace the commissioner with the least amount of personal votes in the show with a new representative from the same country. This way we are sure to make the commissioners give it their best efforts.

To ensure the high quality of the political work that this EU organ is actually bound to do - we make it showtime once a month in stead of once a week. To top it off, I think we need a strong couple to host the show. I suggest the ever sexy Nicolas Sarkozy and model wife Carla Bruni. Thy are sure to make it a hit in France - which seems to be the most important frontier of the European Union, since no one has bothered to rid the EU of the enormous expense it is to move the whole shabang to Strasbourg every three weeks or so. - If Sarkozy is not gonna fly, maybe the much beloved Tony Blair (rumoured to be a possible candidate for a permanent president for the EU) will step in.

I can only imagine the screaming and cheering of women kneeling at his feet.

The attendance of the wife of the Danish PM in the national version of Dancing with the Stars prooved to be a success. She even featured a show at the annual national congress of the Liberal Party in Denmark. - Who said the appearance was strictly non-political?! If this is the way the winds blow, I would think the concept can be applied to the European Union as well. Sexy sexy sexy.

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